Children’s Publishing Goes Digital

Hosted by Frankfurt Academy

11 October 2011 9 a.m. – 1:00 p.m.
Frankfurt Book Fair, Hall 4.2, Room Dimension

See our complete list of distinguished speakers

Welcome and Opening Remarks

Lorraine Shanley, President, Market Partners International
Michael Cader, Publishers Lunch and
Mike Shatzkin, Founder and CEO, The Idea Logical Company

The Children’s Book Publisher of Tomorrow: The evolution of traditional children’s publishing and new players in the digital market

Digital media companies developing apps and ebooks for children are using their skills in animation and gaming – and often new sources of content –to move into the “space” in the children’s market that publishers used to have for themselves. Who are these new players, and what impact will their products have on the established children’s book market? What role do they see their products playing in the future of book-like content, and how do they see themselves interacting with traditional publishers? Will the new players be creating the next round of successful characters and sub-licensing book deals? Or will big publishers be acquiring these companies as they start to demonstrate success?

Moderated by: Barbara Marcus, Advisor, Open Road Media
Russell Hampton, President, Disney Publishing Worldwide
Térence Mosca, Digital Consultant, Gallimard, TM Consulting
Rick Richter, Founder, Ruckus Media
Zoe Watkins, Creative Director, FourteenFiftyFour, Booksurfers

Multi-Lingual Digital Platforms: The future of global children’s publishing

The development of a global digital infrastructure for ebook and app delivery means that consumers around the world will have access to content in any and all languages. As the market for multi-lingual and non-native-language titles grows around the world, new opportunities abound for publishers to make their books available to all readers everywhere. This is particularly true for children’s titles, where translation is almost always simpler and cheaper than adult books. What does this mean for the children’s market and pedagogies worldwide? Also, with the majority of ebook titles currently in English, what kind of cultural shifts can we expect to see in the market going forward — will publishers invest in books that can easily switch languages?

Moderated by: Nancy Laties Feresten, Sr. Vice President, Editor in Chief, National Geographic Children’s Books
Emiliano Abramzon, USA Country Manager & Partner, Panarea Digital
Rowan Corben, Business Development Director, TouchyBooks/Genera
Ralph Möllers, Owner and Publisher of Terzio Verlag, Munich

10:45 Break

How to Reach and Teach Preschoolers with Digital Books

Jennifer Perry, VP Worldwide Publishing at Sesame Workshop, will talk about her organization’s qualitative research efforts with parents and children exploring how children use apps. Perry will also share Sesame Workshop’s experience creating 150 ebooks and 25 apps, and discuss its global expansion in digital media and how they will make it work with its 140 publishing licensees.

Presented by: Jennifer Perry, VP Worldwide Publishing, Sesame Workshop


Sizing-up the Children’s eBook Market – The Opportunities and Challenges of Digital Publishing to a Digital Generation

In this session, Kelly Gallagher of Bowker will present the latest findings of an ongoing national children’s consumer study from the US that seeks to shed understanding on– and provide assessment of the market for children’s digital consumer book products.

Markets and Marketing in the Digital Age

Michael Tamblyn, EVP of Marketing, Sales, and Merchandising for Kobo; Tom Conway, HarperCollins UK Director for Children’s Books; and Lorraine Shanley, Principal of Market Partners International, will join Kelly Gallagher to discuss this data and its implications. This conversation will explore how to best reach young consumers and their parents as they – and markets — evolve.

Moderated by: Lorraine Shanley, Market Partners International
Kelly Gallagher, Vice President, Publishing Services, R.R. Bowker
Michael Tamblyn, EVP, Content, Sales and Merchandising, Kobo Inc.
Mike Shatzkin, Founder and CEO, The Idea Logical Company

Licensing into the Ether: Selling bits and bytes into a global market

A panel of children’s content creators and licensors will discuss opportunities – and challenges – that come from trying to license rights by country in an age when apps make content available in globally accessible forms. How does a publisher navigate these new markets when they have a host of “legacy” deals created in a different environment, and what are the implications for the overall brand that the publisher might be licensing? What kind of synergy can be created between publishers and new content developers through licensing?

Moderated by: Lorraine Shanley, Market Partners International
Paula Allen, Sr. Vice President, Nickelodeon Global Publishing
Deborah Forte, President, Scholastic Media, and Executive Vice President, Scholastic, Inc.
Peter Schrøder, Digital Director, Egmont Kids Media
Woody Sears, Founder, zuuka