Launch London


Publishers Launch London: A Global Perspective on Digital Change
Tuesday, June 21, 9:00 to 5:00
Congress Centre, London

In partnership with The Publishers Association plus an extensive panel of UK industry leaders, Publishers Launch London: A Global Perspective on Digital Change was a full-day program of events offering a high-level examination of the publishing sector’s digital evolution.

The UK ebook market is taking off, but the development of the world’s ebook infrastructure has been dictated by a set of powerful US companies with global ambitions. Publishers Launch London will examine both the opportunities and challenges for UK publishers, at home and in markets worldwide.

Publishers Launch London pairs Michael Cader’s and Mike Shatzkin’s insights with thought leaders and representatives from UK publishing for a focused, practical and provocative day of learning. Sharply-focused panel sessions will address key strategic questions, such as: how publishers start adjusting their infrastructure and overheads now for a world in which ebooks comprise half of sales; how (and whether) territorial English rights survive the digital transition; which new in-house skill-sets do publishers need to create, produce and market in a digital world; how to improve data to make books stand out on virtual shelves; and what publishers can learn from experimentation with the digital marketplace. The day closes with a panel of top executives offering their predictions for what to expect in the next twelve months.

The Publishers Association (PA) is the leading trade organisation serving book, journal, audio and electronic publishers in the UK.

The PA is actively represents the voice of publishing in contributing to digital legislation on a UK and Europe-wide basis, as well as leading industry debate around the digital future.

The PA’s mission is to strengthen the trading environment for UK publishers, by providing a strong voice for the industry in government, within society and with other stakeholders in the UK, in Europe and internationally; providing a forum for the exchange of non-competitive information between publishers; and providing support and guidance to the industry through technological and other changes.

With special thanks to these Participating Organizations: