Program | Launch NY

Final registration is still available for Publishers Launch NY.

For a taste of the event, watch the recorded webcast we held earlier in July.

Book Publishing in the Cloud
How Software as a Service is Transforming the Book Publishing Industry

Thursday, July 26, 2012
Baruch College | New York, NY

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Registration - See on schedule

Thursday at 8:00am

Welcome - See on schedule

Thursday at 8:45am

With: Michael Cader (Publishers Marketplace), Mike Shatzkin (The Idea Logical Company)

A brief welcome from Conference Chairs, Mike Shatzkin & Michael Cader

Publishing's Future in the Cloud - See on schedule

Thursday at 9:00am

Sponsor: Hachette Book Group

With: Ken Michaels (Hachette Book Group)

In a rapidly transforming industry the ability to innovate and adapt can require huge capital investment, expertise and change. The good news is that publishers do not have to be experts at every process or capability nor do they need to build these tools for themselves. Hachette Book Group COO, Ken Michaels, has been leading the innovative transformation at his company in a comprehensive way over the past three years. He'll explore the implications and applications of cloud computing and what it means for the future of publishing.

The State of the Cloud: A global view of software-as-a-service adoption - See on schedule

Thursday at 9:20am

Sponsor: Tata Consultancy Services (TCS)

With: Russ Stanton (Tata Consultancy Services (TCS)), John Wicker (Tata Consultancy Services (TCS))

Tata Consultancy Services (TCS), one of the worlds largest technology firms, will bring more than 40 years of IT expertise to the Publishers Launch stage. Theyll present new insights for the publishing industry with results from their extensive study of how over 600 companies in all sectors are using cloud services in every function of their businesses.

Understanding the Options: A review of cloud services and solutions available to publishers - See on schedule

Thursday at 9:40am

With: Ted Hill (THA Consulting)

Ted Hill of THA Consulting will break down the different types of cloud-based offerings available to the publishing industry. Hell help you understand the breadth and depth of services available and what you need to know when looking for the right solution.

Increasing Permissions Revenues with Point-of-Content Licensing - See on schedule

Thursday at 10:00am

Sponsor: Copyright Clearance Center

With: Alfredo Santana (John Wiley & Sons)

Handling permissions is one of the most labor-intensive and low-revenue tasks in any publishing house. But new cloud services provide automation and efficiency to make small licensing transactions less onerous and more remunerative. Alfredo Santana, Associate Director of Global Rights Operations at John Wiley & Sons will share how Copyright Clearance Centers RightsLink service has freed up staff time, improved workflow, and increased permissions revenue for the publisher.

Morning break - See on schedule

Thursday at 10:15am

Cloud Services Acquired from Another (Smaller) House: A case history with cautions - See on schedule

Thursday at 10:45am

With: Andrea Fleck-Nisbet (Workman Publishing)

Workman Publishing, a mid-sized independent publisher based in the US, recognized that its Canadian distribution partner, Thomas Allen & Son, had created a much better Title Management solution than Workman had in place. Andrea Fleck-Nisbet, who oversees all things digital for Workman, will share how her company worked to import that internally-developed title management system as a cloud-based solution at Workman.

Corporate vetting, distribution, and management of SaaS services - See on schedule

Thursday at 11:00am

Sponsor: Constellation

With: Rick Joyce (Perseus Books Group)

Rick Joyce, CMO of the Perseus Books Group, will share insights learned from deploying a suite of services to meet the very varied needs of over 350 Constellation clients.

Legacy is a Four-Letter Word: Getting Past Embedded Technology and Embracing a Service-Oriented Architecture - See on schedule

Thursday at 11:15am

With: Michael Covington (David C Cook)

“Publishing in the Cloud” just sounds cool, doesn’t it? There are so many options for SaaS implementations within a publishing operation of ANY size and at a fraction of the cost of many enterprise systems, migrating to the cloud seems like a no-brainer – especially for small and mid-size publishers. No matter your size however (even if you’re a one-man show), change is never easy and cost is only one consideration when making a systems-oriented transition. In this session, Michael Covington, Director of Digital Content, David C Cook, will quickly walk you through the challenges, pitfalls, benefits and opportunities of adopting cloud-based business processes as a small to mid-size publisher.

This session will help publishers better understand why and when cloud-based solutions make sense (and when they might not) for small to mid-size publishers.

Leveling the Playing Field: Opportunities and challenges for smaller houses - See on schedule

Thursday at 11:30am

With: Michael Covington (David C Cook), Andrea Fleck-Nisbet (Workman Publishing), Patricia Gallagher (Liberty Fund Inc.), Michael Healy (Copyright Clearance Center) (h), Bonnie Russell (Wayne State University Press)

Cloud services offer smaller publishers best-of-class technology that they never would have been able to afford or manage in-house. But they might need consulting help or extra labor to get over the hump of installing such a service. This panel of small to medium-sized publishers will discuss how theyve implemented hosted solutions to modernize and grow without a big IT department and the lessons theyve learned along the way.

Lunch - See on schedule

Thursday at 12:15pm

Delivering Enterprise Technology as a Service - See on schedule

Thursday at 1:15pm

With: Yuvi Kochar (The Washington Post Company)

Yuvi Kochar, the CTO of the Washington Post holding company, is delivering diverse ERP and SaaS solutions as a streamlined and well-defined set of technology services. The Shared IT Services team is providing services to the different businesses the Washington Post newspaper and Kaplan education, among others, that his holding company owns. He will discuss the service model, organization structure and the technology architecture the Post has developed to ensure success of this new IT services delivery model. His team has to vet the solutions, enable their distribution, and do all that being mindful of how things will look (and work) a level removed from the solution provider.

A Publishers Checklist for Cloud Services - See on schedule

Thursday at 1:35pm

With: Ted Hill (THA Consulting)

Ted Hill will return to the stage to outline what publishers need to think about as they ready their own staff for cloud-based services. He will also help guide attendees to ask the right questions when looking for a service provider.

Learning from the Experts - See on schedule

Thursday at 1:45pm

Sponsor: Constellation, Copyright Clearance Center (CCC), Tata Consultancy Services (TCS), Firebrand Technologies, Virtusales, IBM, Klopotek

After lunch, Book Publishing in the Cloud will feature 2 hours of speed-dating sessions, where attendees can meet with leading publishing service providers in a small group setting. Technology experts and speakers from the morning program will also be on hand during this time to answer your questions and discuss the issues of concern to you.

Participating Sponsors: Constellation, Copyright Clearance Center (CCC), Tata Consultancy Services (TCS), Firebrand Technologies, Virtusales, IBM, and Klopotek

Participating Speakers: Ted Hill, Yuvi Kochar, Michael Covington, Hachette Book Group, Perseus Books Group, and more.

Afternoon Break - See on schedule

Thursday at 3:45pm

The Changing Role of the Publishing IT Department - See on schedule

Thursday at 4:15pm

With: Chris Hart (Random House), Bruce Marcus (McGraw-Hill Education), Ralph Munsen (Hachette Book Group), Rick Schwartz (HarperCollins Publishers)

The day will end with a conversation among IT professionals from leading publishing companies discussing the changing role and future of the publishing IT department.

Closing remarks - See on schedule

Thursday at 4:55pm

With: Michael Cader (Publishers Marketplace), Mike Shatzkin (The Idea Logical Company)