Monday, January 13, 2014 | 8:3oam – 5:00pm
Sheraton Hotel & Towers | New York City
Part of Digital Book World Week
Launch Kids features top executives and innovators discussing the future of the children’s book publishing business. Focused on both traditional print publishers moving into the digital space and digital players partnering with established publishers, the conference highlights new digital products, platforms, and channels.
With the proliferation of digital media and new business models, Launch Kids presents a wide array of experts who share their insights into the trends and technology that children’s publishers should consider when developing their content and looking for new partners and paths to market.
Featured themes for 2014:
The Big Picture: The latest data and trends in children’s digital media to help you understand where kids’ books fit in the digital economy.
We’ll kick-off Launch Kids with a rich data segment, introducing the latest children’s book sales figures from Nielsen and Readerlink, as well as fresh analysis of how children and families are engaging with digital media and ebooks from Insight Strategy Group and PlayCollective. The segment will close with an opportunity for the audience to ask questions of our presenters, moderated by our own Michael Cader.
Connecting Kids and Content: Leading innovators in children’s publishing, digital media, and education will share best practices for creating content-rich experiences that resonate with kids of all ages.
Throughout the day, we’ll explore how publishers and other content providers are reaching (and teaching) kids of all ages through new media, devices, and technology. Panels led by Kristen McLean of Bookigee, Carol Fitzgerald of The Book Report Network, and Michael Levine from The Joan Ganz Cooney Center will focus on mobile development and marketing, social media, and gaming and education. Along with executives from Scholastic, Sesame Workshop, Random House, Wattpad, KidzVuz.com, and more, they will help you understand the changing digital landscape – what parents and teachers are looking for in new learning and literacy products, how mobile devices and new technology are transforming how kids interact with content (and with one another around content), and what that all means for the marketing and development of new digital products for home and school.
Smarter IP: Develop an intellectual property strategy for the digital age with help from leading content creators and brand managers.
Sessions led by Eric Huang of Made In Me and Jess Brallier of Pearson will help publishers deconstruct and understand the IP life-cycle – from creating and originating children’s intellectual property to branding, licensing, and franchising that IP across media. They will look at the changing relationships between licensors and licensees, as well as the changing ways in which kids interact with best-loved brands.
Children’s Publishing Today and Tomorrow: Hear how innovative publishing executives are evolving their products and business models for the 21st Century.
We’ll feature thoughtful strategic discussions from leading children’s book publishers — including HarperCollins, Simon & Schuster, Crown Books for Young Readers, Sourcebooks, Bloomsbury, and Soho Teen — looking at how they are developing new initiatives and transforming their companies for a more digital future.
See detailed coverage and presentations from our prior children’s events: