Launch Kids 2014 Presentations

Presentations are posted here with the generous permission of our speakers.


Sizing Up the Kids’ Media Market: Trends in Digital Media Usage Among Toddlers, Teens, and In-Betweens

Stacey Matthias

Stacey Matthias
Co-CEO, Insight Strategy Group
@InsightMuse


Kids Books Online and Off: Changing Buying Behaviors in the Digital Age

Jonathan NowellJonathan Nowell
President, Nielsen Book
@Nielsen | @NielsenBook

Jo HenryJo Henry
Director, Nielsen Book Research
@Nielsen | @NielsenBook


One-Stop Shopping: Growing Children’s Book Sales at Target, Walmart, Costco, Toys R’ Us and Beyond

Tara Catogge

Tara Catogge
Senior Vice President of Marketing, ReaderLink
@Readerlink


From Page Flip to Screen Swipe: 10 Keys to Ebooks and Learning

Presented by Jeremy Greenfield, Editorial Director, Digital Book World


Licensing 360: Branding and Licensing in the World of Kids Entertainment

Eric Huang

Eric Huang
Development Director, Made in Me
@dinoboy89 | @hello_madeinme


Learning and Reading around the Globe

Shane Armstrong

Shane Armstrong
EVP/President, International, Scholastic Corporation
@Scholastic


Let’s Be Friends: Being a Social Writer—and How Publishers Can Help Authors Connect with Readers

Sarah Mlynowski

Sarah Mlynowski
Author of Whatever After (Scholastic) and the upcoming Don’t Even Think About It (Random House)
@SarahMlynowski


Moving to Mobile: Developing a Mobile Strategy for Children’s Publishing

Kristen McLean

Kristen McLean
Founder & CEO, Bookigee.com
@BKGKristen | @Bookigee


Let’s Talk About Books: Building a Safe Space for Kids (and Their Grown-ups) to Find, Buy, and Review Books Online

Marjan Ghara

Marjan Ghara
Founder & CEO, BiblioNasium
@gharajm | @BiblioNasium


Putting Kids in the Story: How Sourcebooks is Developing New Products, New Channels, and New Partnerships With Personalized Children’s Books

Dominique Raccah

Dominique Raccah
CEO & Publisher, Sourcebooks
@draccah | @Sourcebooks


Building the Children’s Book Publisher of the Future

Daniel Ehrenhaft

Daniel Ehrenhaft
Editorial Director, Soho Teen
@danielehrenhaft | @soho_teen

Cindy Loh

Cindy Loh
Publishing Director, Bloomsbury Children’s Books
@bwkids

Phoebe Yeh

Phoebe Yeh
VP, Publisher, Crown Books for Young Readers
@randomhousekids | @CrownPublishing


Taking Control of Your Digital Future: Owning Audiences and Creating Original IP — a Galactic Hot Dogs Case Study

Jess Brallier

Jess Brallier
SVP and Publisher, Poptropica/Pearson
@pearson