Trade book publishing’s digital transition has arrived in full force, first and foremost in the US market and now spreading globally, presenting enormous needs for education, data, discussion, strategic analysis, evaluation of new partners and solutions, and more. Two highly-respected trade publishing veterans, Michael Cader of Publishers Lunch and PublishersMarketplace.com and Mike Shatzkin of The Idea Logical Company, have joined forces to launch a comprehensive conference/education business to address these urgent needs in practical and productive fashion for trade book publishing professionals around the world.
Publishers Launch Conferences springboard from the branding, vast audience and deep respect for Publishers Lunch–with 45,000 subscribers, the largest publication for book publishing professionals worldwide, and the recognized leader in comprehensive coverage and thoughtful, clear-eyed analysis of the stories and statistics that matter the most in this transitional time.
Publishers Launch Conferences expand on consultant Mike Shatzkin’s two decades of organizing and presenting forward-looking publishing conferences around the world, and maximize his deep experience as a top consultant for the digital era in publishing, working over the last 15 years with everyone from Google, Ingram, HP, and Overdrive to Panasonic, Copia, Sprout and even SoftBook as well as a host of major publishers on both sides of the Atlantic. Shatzkin’s blog addressing key digital strategic issues, The Shatzkin Files, has also gained a significant following among decision-makers and innovators in the past two years, and his keynote speeches analyzing the future of the trade make him a headlining speaker in constant demand at conferences around the world.
Publishers Launch Conferences are also rooted in previous successful event collaborations between Shatzkin and Cader, including the annual Digital Book World Conference + Expo, which Shatzkin leads as program chair and Cader drives as co-sponsoring presenter and primary marketing partner (as well as program advisor) with F+W Media.
Publishers Launchworks closely with established players and institutions throughout the publishing industry and throughout the world–book fairs, industry associations, knowledgeable executives and international media. Working by, of, and for the trade, Publishers Launch Conferences are designed to help publishers, agents, authors, retailers and other channel partners with the transition to prosperity in the new era, and help mediate between new technology, players and paradigms and the existing structures and relationships that still drive the revenue in the business.
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The File on Shatzkin
Mike Shatzkin is an acclaimed and in-demand speaker at publishing events worldwide, and he coordinates and presents at each Publishers Launch event. In recent years he has addressed or keynoted on digital change and publishing strategy before the Booksellers Association of England & Ireland (in Dublin); the Book Publishers Association of Alberta (in Banff); the IFRRO (International Federation of Reproductive Rights Organizations) Business Models Forum (in Boston); The Danish Book Trade (in Copenhagen); the World Book Summit 2011 (in Ljubljana); the If Book Then Conference (in Milan); the Tennessee Williams Literary Festival (in New Orleans); the Sao Paulo International Book Fair; the Australia Council for the Arts (in Sydney); Book Expo America; and many others. Some of his speeches are archived here.
Publishers Lunch and Publishers Marketplace
Michael Cader founded Publishers Lunch in 2000 and it has grown to be the most widely-read trade book publishing communication in the world, mailed to over 45,000 daily. He added PublishersMarketplace.com in 2001, which is the largest web-based professional publishing community and includes unique tools that are an essential part of how book rights are bought and sold around the world. Publishers Lunch has led coverage of digital transitions for over a decade, and at the same time is a prime example: Cader was a book packager prior to starting Lunch and Marketplace.