Launch Frankfurt
Publishers Launch convened two events at the 2011 Frankfurt Book Fair in conjunction with the organizers: a full-day conference on Monday, October 10, focused on global opportunities, challenges and lessons for trade publishing professionals, and a half-day event on Tuesday, October 11 for children’s publishers.
eBooks Around the World: Strategy and the State of Play
Hosted by Frankfurt Academy
10 October 2011 9 a.m. – 5 p.m.
Frankfurt Book Fair, Hall 4.2, Room Dimension
The digital transition has arrived and is affecting trade publishing businesses around world in different ways, but everywhere the time-honored paradigms and core infrastructure of the book business we’ve known are being challenged. Publishers Launch Frankfurt: eBooks Around the World will describe and analyze the current state of play and immediate prospects for ebooks in major territories around the world — and it will examine both the threats and opportunities for book industry participants everywhere. This is not a technology conference. This is a commercially-focused, practical, and strategic event to help trade publishing professionals successfully navigate digital challenges and possibilities.
Children’s Publishing Goes Digital: New Markets, Players, and Platforms
Hosted by Frankfurt Academy
11 October 2011 9 a.m. – 1:00 p.m.
Frankfurt Book Fair, Hall 4.2, Room Dimension
The takeoff of tablets and the proliferation of smart phones are igniting opportunities for digital children’s books — interactive ebooks, apps, learning products and online communities — that are vastly different from both the maturing adult ebook market and traditional children’s board books and chapter books. A flood of new entrants is reinventing — and supplementing — children’s publishing, from classic illustrated story books through to middle grade and YA. Children’s Publishing Goes Digital looks closely at this disruption and how the marketplace for children’s content will change in the coming year, and what publishers need to know about this new continuum of content, games, animation and interactivity. This will be the first of a series of events created by Publishers Launch Conferences, in conjunction with Lorraine Shanley of Market Partners, to address digital publishing strategies for children’s book professionals.
