The Future of Publishing and A Welcome from Mike Shatzkin
As publishing becomes an increasingly global business, the traditional paths to market and ways of monetizing content will inevitably evolve. Mike Shatzkin will share his vision of the future and provide a framework within which publishers, agents, booksellers and others in the book business can develop ongoing strategies that address both the current marketplace and the changes ahead.
Mike Shatzkin, Founder & CEO, The Idea Logical Company
Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. In his nearly 50 years in publishing, he has played almost all the roles: bookseller, author, agent, production director, sales and marketing director, and, for the past 30 years, consultant. His insights about how the industry functions and how it accommodates digital change form the basis of all of the company’s consulting efforts. |
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