Rethinking the Book

New Authoring Tools from Push Pop Press

Melcher Media has recently partnered with start-up Push Pop Press to develop authoring or “digital storytelling” tools that enable anyone to turn text, images and multimedia into an enhanced book app with drag-and-drop ease. The recently released app of Al Gore’s 2009 illustrated book OUR CHOICE aims to be the proof-of-concept for a new approach to illustrated and enhanced/transmedia ebooks. Charles Melcher will share a demo of the new app and discuss this developing technology and the implications for publishers.

Charles H. Melcher
President & Publisher, Melcher Media, Inc.

Charles Melcher is the founder and president of Melcher Media, Inc., an award-winning producer of books and digital media. Known for its high-quality content creation and innovative design, Melcher Media has over 10 million books in print and 20 New York Times bestsellers. Since its founding in 1995, Melcher Media has built a reputation as a world leader in helping companies, institutions and authors tell their stories. Melcher Media worked closely with Al Gore on An Inconvenient Truth and on creating the content for the Our Choice App. Other clients include Autodesk, Conde Nast, General Electric, Harley-Davidon, HBO, Lexus, and Nike.