Sizing Up the Children’s Market
Presented by Kelly Gallagher, VP of Publishing Services at RR Bowker and Kristen McLean, Founder, Chief Executive Officer, Bookigee, Inc.
Understanding the children’s book consumer in the digital age
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Kelly Gallagher of Bowker and Kristen McLean of Bookigee present the latest findings of an ongoing national children’s consumer study from the US that seeks to shed understanding on — and provide assessment of — the market for children’s digital consumer book products.
