Markets and Marketing in the Digital Age

Kelly Gallagher, VP of Publishing Services at RR Bowker, will present findings from studies that PubTrack and its UK partner, BML, have recently conducted on the current children’s book market. Michael Tamblyn, EVP of Marketing, Sales, and Merchandising for Kobo; Tom Conway, HarperCollins UK Director for Children’s Books; and Lorraine Shanley, Principal of Market Partners International, will discuss this data and its implications. This conversation will explore how to best reach young consumers and their parents as they – and markets — evolve.

Lorraine Shanley
President, Market Partners International

Lorraine Shanley is President of Market Partners International, a consulting firm that specializes in traditional and digital publishing in the US and internationally. One of the top recruiters in the industry, MPI also works with publishers, brands, cultural institutions and associations, and technology firms on various aspects of content development and distribution. Shanley is a member (and past president) of Women’s Media Group, and is on the Advisory Board of New York University’s Publishing Program and the board of Fourth Story Media, a New York-based web development company. She graduated from the University of Rochester and received her M.A. from the University of Virginia, where she serves on the Jefferson Fellowship selection committee.

Kelly Gallagher
VP of Publishing Services, RR Bowker

Kelly Gallagher serves as VP of Publishing Services at RR Bowker. In this role he manages the implementation of a host of Bowker business intelligence services, including the PubTrack consumer research panel reaching over 40,000 ‘e’ and ‘p’ book consumers. For the past year, he has been leading a team of researchers on a three-year initiative for the Book Industry Study Group to study consumer attitudes toward e-devices and digital content. This long-term trended study looks at consumer purchases on a quarterly basis as it seeks to understand the rate and shift to digital content. In addition to managing the consumer research panel, he oversees sales data collection and analytics tools for the higher education and religious book markets for Bowker. Beyond his role at Bowker, Kelly also serves as Research Chair for the BISG.

Mike Shatzkin
Founder & CEO, The Idea Logical Company

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. In his nearly 50 years in publishing, he has played almost all the roles: bookseller, author, agent, production director, sales and marketing director, and, for the past 30 years, consultant. His insights about how the industry functions and how it accommodates digital change form the basis of all of the company’s consulting efforts.

Michael Tamblyn
EVP, Content, Sales and Merchandising, Kobo Inc.

At Kobo Michael is responsible for sales, publisher and industry relations, content acquisition, and the merchandising experience across all of Kobo’s web and mobile services. He co-founded Canada’s first online bookstore Bookshelf.ca, which was purchased by Indigo Books & Music in 1998, where he served as vice president of online operations. Most recently, Michael was the founding CEO of the supply chain agency BookNet Canada, where he launched the national sales reporting service BNC SalesData and authored the publishing technology call-to-arms, “Six Projects That Could Change Publishing for the Better.”

Michael has a Masters in Business Administration from University of Western Ontario.