Online Marketing of eBooks

Presented by Rich Fahle, Founder & CEO, Astral Road Media

Explore, listen, engage. Former Borders vp and experienced online marketer Rich Fahle explains the keys to effective ebook marketing. He provides tips for building online relationships with readers, bloggers, and book reviewers, and he describes how to optimize and control your online presence through your own website, email list management, and keyword search.

Rich Fahle draws on his extensive background as a marketing agent for authors, publishers, and book retailers in the emerging digital marketplace. Before launching Astral Road in 2010, Fahle served as Vice President, Digital Content, E-Commerce and Entertainment at Borders. Prior to Borders, Fahle was Chief Spokesperson and Communications Director for C-SPAN, the national public affairs cable television network based in Washington, D.C. He is a graduate of Miami University in Oxford, Ohio.