Understanding Metadata

Presented by Renée Register, Owner, DataCurate LLC

Metadata is simply information about your content, formatted in a way that makes it easy to share with your partners and users, and that fully enables the “magic” of search algorithms and search engine optimization strategies to work. In this presentation, Renée Register explains metadata: what it is, why it’s important, and how to make sure the metadata on your ebook effectively enables both discovery and transaction.

Renée Register specializes in strategies for the creation, maintenance, and use of metadata to fully support content discovery. She recently launched DataCurate, a consulting and training firm focused on metadata optimization for publishers and libraries. Her work history includes ten years with Ingram Book Group and six years with OCLC (Online Computer Library Center). She holds a Masters in Library and Information Science and speaks widely on metadata issues.