Program
Publishers Launch New York: eBooks for Everyone Else
Monday, September 26
9:00
Choosing Your Path: How Much Help Do You Need, and What Are the Costs and Opportunities?
eBooks for Everyone Else
How to think about publishing directly, or using vendors, intermediaries and new companies
Michael Cader, Publishers Lunch and PublishersMarketplace.com
The costs and requirements of professional ebook publishing
David Wilk, Booktrix
9:20
Distribution and Understanding the Markets
Adjunct Services from Print Distributors; eBook Aggregators; New Digital Publisher/Distributor Hybrids and More–Who does what and how to get your books everywhere they need to be
Jack Perry, Owner, 38enso Publishing Services
Understanding distribution deals and sales models
Rick Joyce, Chief Marketing Officer, Perseus Books Group
Publish eBooks—and Profit—with PubIt!
Theresa Horner, VP of Digital Content, Barnes & Noble.com
10:00
eBook Creation and Conversion
10:30
MORNING BREAK
11:00
Digital Marketing and Discovery
Making the Connection
How to increase your discoverability through search engine optimization
Patricia Payton, Senior Director of Publisher Relations & Content Development, R.R. Bowker
Iris Blasi, Coordinator of Digital Media, Hilsinger Mendelson East
12:00
Insights from an eBookseller
Michael Tamblyn, EVP, Content, Sales and Merchandising, Kobo, Inc.
12:30
BREAK
Box lunch will be provided.
1:00-3:00
Learning from the Experts: Get your questions answered
Meet in small groups with these leading providers of digital services:
Bowker, Constellation, Copyright Clearance Center, Ingram, Inscribe Digital, Kobo, and PubIt!
And join in discussion groups with our publishing experts:
* Publishing business advice
Jack Perry, Owner, 38enso Publishing Services
David Wilk, Booktrix
* Metadata and search engine optimization
Patricia Payton, Senior Director of Publisher Relations & Content Development, R.R. Bowker
Renée Register, Owner, DataCurate LLC
* Online marketing and social media
Iris Blasi, Coordinator of Digital Media, Hilsinger Mendelson East
Rich Fahle, Astral Road Media
* eBook creation and conversion
Mark Coker, Founder & CEO, Smashwords
Joshua Tallent, eBook Architects
* Enhanced eBooks and apps
Ron Martinez, Founder, Aerbook
3:00
AFTERNOON BREAK
3:30
How Different Agents Are Approaching ePublishing Opportunities
Moderated by Michael Cader, Publishers Lunch and PublishersMarketplace.com
Jane Dystel, President, Dystel & Goderich Literary Management
Robert Gottlieb, Chairman of Trident Media Group
Scott Waxman, Principal of the Waxman Literary Agency, Chairman and Co-Founder of Diversion Books
4:30
Acting on What You’ve Learned: Developing an ebook strategy
Michael Cader, Publishers Lunch and PublishersMarketplace.com
Mike Shatzkin, Founder & CEO, The Idea Logical Company
Michael Tamblyn, EVP, Content, Sales and Merchandising, Kobo, Inc.
David Wilk, Booktrix
We are proud to be presenting Publishers Launch New York: eBooks for Everybody Else in partnership with New York University’s Center for Publishing:
The increasingly global scope of book, magazine, and digital publishing, the ever greater role of the Internet in business, and the constant creation of new technologies require that publishing professionals learn new strategies to stay ahead.
The NYU-SCPS Center for Publishing will guide you through today’s rapidly changing publishing landscape and provide you with the knowledge and credentials to make significant strides in your career.
With special thanks to IBPA for their generous support:
