Acting on What You’ve Learned

Developing an ebook strategy

At the end of the day, conference organizers Michael Cader and Mike Shatzkin will return to the stage to discuss the day’s lessons, the implications for authors, agents, and publishers, and the future of the (e)book publishing business.

Michael Cader
Publishers Lunch and PublishersMarketplace.com

Michael Cader is the creator of Publishers Lunch, the largest-circulation book publishing industry publication in the world, and its companion website PublishersMarketplace.com, which offers comprehensive news, databases, tools and more for book publishing professionals. For 15 years he created and produced over 300 books through his book packaging company, Cader Books.

Mike Shatzkin
Founder & CEO, The Idea Logical Company

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. In his nearly 50 years in publishing, he has played almost all the roles: bookseller, author, agent, production director, sales and marketing director, and, for the past 30 years, consultant. His insights about how the industry functions and how it accommodates digital change form the basis of all of the company’s consulting efforts.

Michael Tamblyn
EVP, Content, Sales and Merchandising, Kobo Inc.

At Kobo Michael is responsible for sales, publisher and industry relations, content acquisition, and the merchandising experience across all of Kobo’s web and mobile services. He co-founded Canada’s first online bookstore Bookshelf.ca, which was purchased by Indigo Books & Music in 1998, where he served as vice president of online operations. Most recently, Michael was the founding CEO of the supply chain agency BookNet Canada, where he launched the national sales reporting service BNC SalesData and authored the publishing technology call-to-arms, “Six Projects That Could Change Publishing for the Better.”

Michael has a Masters in Business Administration from University of Western Ontario.

David Wilk
Booktrix

David Wilk has broad experience in book publishing, sales, distribution, marketing and digital technologies.He operates Creative Management Partners, providing content creators and owners with a range of publishing services, including editorial, print and digital production, sales and marketing strategies, website development and consulting services. Websites include booktrix.com, livewriters.com, writerscast.com, prospectapress.com.

Wilk writes and speaks about the book industry. He is Director of Marketing for Good Business International (www.good-b.com) and a partner in Aerbook (www.aerbook.com) creating next generation ebooks for tablets and smartphones.

Current and recent clients include publishers, authors, thought leaders, corporations and nonprofits.