Choosing Your Path

How Much Help Do You Need, and What Are the Costs and Opportunities?

eBooks for Everyone Else
How to think about publishing directly, or using vendors, intermediaries and new companies
Michael Cader, Publishers Lunch and

ePublishing Isn’t Free
The costs and requirements of professional ebook publishing

Presented by David Wilk, Booktrix

Whether you are a traditional book publisher, an agent looking at digital publishing as an opportunity, a start up publisher or entrepreneur, or an author faced with the choice and option of publishing your own books, it is critical to know what is involved in digital publishing. Not only the steps, as they are different from or the same as the steps in print publishing have been, but the overall ecosystem that surrounds and supports digital publishing.


Michael Cader
Publishers Lunch and

Michael Cader is the creator of Publishers Lunch, the largest-circulation book publishing industry publication in the world, and its companion website, which offers comprehensive news, databases, tools and more for book publishing professionals. For 15 years he created and produced over 300 books through his book packaging company, Cader Books.

David Wilk

David Wilk has broad experience in book publishing, sales, distribution, marketing and digital technologies.He operates Creative Management Partners, providing content creators and owners with a range of publishing services, including editorial, print and digital production, sales and marketing strategies, website development and consulting services. Websites include,,,

Wilk writes and speaks about the book industry. He is Director of Marketing for Good Business International ( and a partner in Aerbook ( creating next generation ebooks for tablets and smartphones.

Current and recent clients include publishers, authors, thought leaders, corporations and nonprofits.