Distribution and Understanding the Markets

The number of distribution options is nearly unlimited. Most, but not all, of the key channels to the consumer have their own points of entry let by Amazon’s KDP and Barnes & Noble’s PubIt. With Amazon still by far the leading ebook retailer and Barnes & Noble getting the lion’s share of what’s left, there could be a temptation by some fledging publishers to skip other channels, but that could be a mistake. Different segments of the market have different channels providing the best access. How to reach the sales you want and how to do it efficiently is the core information being offered in this segment of the program.

The New eDistributors & Maximizing Your Market
Adjunct Services from Print Distributors; eBook Aggregators; New Digital Publisher/Distributor Hybrids and More–Who does what and how to get your books everywhere they need to be

Presented by Jack Perry, Owner, 38enso Publishing Services

The number of ebook distribution options is nearly unlimited. Independent publishers and authors may take on the work of distributing titles themselves directly through key channels like Amazon’s KDP and Barnes & Noble’s PubIt!. Or they may instead choose to go through an ebook aggregator that offers to handle placing ebooks into a much wider range of distribution channels. In this presentation, Jack Perry outlines the options available and the value proposition for each approach.

70 Percent Isn’t Always What It Seems
Understanding distribution deals and sales models

Presented by Rick Joyce, Chief Marketing Officer, Perseus Book Group

Some ebook deals are more complicated than they seem. A distributor’s payment to a publisher is a percentage of what is received from the channel partner, but then it is important to understand the underlying deal; there is no guarantee that all distributors get the same deal. In some cases it is possible for a new ebook publisher to do some channels directly and pay the distributor percentage only on the others. The nuances of these deals will be informed by the vast experience of Constellation, one of the most experienced digital distributors in this very new field.

Publish eBooks—and Profit—with PubIt!
Theresa Horner, VP of Digital Content, Barnes & Noble.com

PubIt! by Barnes & Noble is a self-publishing platform that makes it easy for writers, agents and independent publishers to harness the power of selling digital titles through BN.com and the Barnes & Noble NOOK® Book store. In this session Therese Horner will walk you through the easy set up process, give an overview of how titles are merchandised at the world’s largest bookseller, and show you what publishing with PubIt! will mean for your clients and publishing programs.


Theresa Horner
VP of Digital Content, Barnes & Noble.com

Rick Joyce
Chief Marketing Officer, Perseus Book Group

Rick is the Chief Marketing Officer of the Perseus Books Group, involved in growth and digital strategy development. Rick is a co-creator of Constellation, the industry leading one-stop digital solution for independent publishers. He was the force behind the Book:The Sequel at BEA 2009, the pioneering transmedia sensation Cathy’s Book, and enhanced projects like JFK:50 Days and Roots: The Enhanced Edition. Rick is a veteran of 20+ years in media, as a partner at Accenture, VP of Marketing at ASCAP, and a consultant at Booz Allen. Rick has a Dartmouth BA, a Columbia MBA, a New School MFA, and 5 children.

Jack Perry
Owner, 38enso Publishing Services

Jack W Perry has been in the corporate bookselling and publishing business for more than 20 years and most recently started 38enso Publishing Services in January 2009. He advises and consults publishers on a number of issues with a specific focus on digital strategy.

Current clients include Open Road Integrated Media, 3M (eBook Library Services), Highlights for Children and ESPN Books. Past clients include Sideways, Turner Publishers, Harry N. Abrams, Shambhala Publications, Perseus Book Group, Little Pim and NFT Travel Guides.

Jack has been an executive at Random House, Scholastic and Sourcebooks.