Expert tips for social media engagement

Presented by Iris Blasi, Coordinator of Digital Media, Hilsinger Mendelson East

Social media ignites when passion meets profession, and as an author, an agent, or a publisher, you already have something to talk about: books. “What are you reading?” is one of the most intimate questions one can ask in polite society, and you can use the magical things that are books to connect with other like-minded people. The big question is HOW? In this presentation, Iris Blasi describes the subtle art of social media engagment. She reviews the social networking sites and tools available, the key questions to ask yourself as you build your social media platform, and the best ways to meaningfully (and successfully) engage in online conversation.

Iris Blasi is the Digital Media Coordinator at literary PR firm Hilsinger Mendelson East. Formerly, she was an associate editor at Union Square Press, and she’s also worked for Random House, NBC, and The Idea Logical Company. Her writing has appeared in outlets including The Wall Street Journal, New York Magazine, Dow Jones Newswires, Publishers Weekly, BUST Magazine, The Jewish Daily Forward, Bitch Magazine, and BookPage.