How to increase your discoverability
Presented by Patricia Payton, Senior Director of Publisher Relations & Content Development, R.R. Bowker
Patricia Payton of Bowker amplifies on a portion of the metadata conversation: search engine optimization. She will help new epublishers understand the tricks of anticipating how your content will be discovered and making sure that it is carrying the tagging that will make searches in Google and other search engines return your book as an option when they should.
Making the Connection: How to increase your discoverability
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