Publishers Launch San Francisco: eBooks for Everyone Else
Wednesday, November 2

“The most informative single day you can invest in regarding the current state and future of the digital publishing world.”
Bob Mayer, Who Dares Wins Publishing

See what attendees said about the conference.

PRESENTATIONS now available!

Welcome and opening remarks

Mike Shatzkin, Founder & CEO, The Idea Logical Company


ePublishing Isn’t Free
The costs and requirements of professional ebook publishing

David Wilk, Booktrix
Mike Shatzkin, Founder & CEO, The Idea Logical Company

Distribution and Understanding the Markets

70 Percent Isn’t Always What It Seems
Understanding distribution deals and sales models

Eric Kettunen, Constellation/VP of Marketing, Publishers Group West


Put Your Book on the Map with Book Country
A new writing community and service offering from an established player

Molly Barton, VP Digital Publishing, Business Development & Strategy, Penguin USA and President, Book Country

eBook Creation and Conversion

Making Simple eBooks and Making eBooks Simple
Mark Coker, Founder & CEO, Smashwords
App, Meet eBook: The ebook platform evolves
Ron Martinez, Founder, Aerbook


Digital Marketing and Discovery

Making the Connection
How to increase your discoverability
Patricia Payton, Senior Director of Publisher Relations & Content Development, R.R. Bowker

Your eBook Marketing Punch List
Explore, Observe, Engage
Rich Fahle, Founder & CEO, Astral Road Media

Social Media
Making the best use of the new tools
Iris Blasi, Coordinator of Digital Media, Hilsinger Mendelson East

Self-Publishing as a Second Life
A bestselling author takes himself digital

Bob Mayer, Author & Publisher


Insights from an eBookseller
Pricing, DRM, self-publishing, enhanced ebooks, and more

Michael Tamblyn, EVP, Content, Sales and Merchandising, Kobo, Inc.


Box lunch will be provided.

Learning from the Experts: Get your questions answered

Meet in small groups with these leading providers of digital services:
Bowker, Constellation, Copyright Clearance Center, Ingram, INscribe Digital, PubIt!, and Vook.

And join our publishing experts for discussion groups on :

Publishing business advice
Metadata and discoverability
Online marketing and social media
eBook creation and conversion
* Enhanced ebooks and apps


How Different Agents Are Approaching ePublishing Opportunities

Moderated by Charlotte Abbott, Publishing Journalist and Digital Strategy Consultant
Deidre Knight, Senior Agent and President, The Knight Agency
Laura Rennert, Andrea Brown Literary Agency
Scott Waxman, Principal of the Waxman Literary Agency, Chairman and Co-Founder of Diversion Books
Ted Weinstein, Ted Weinstein Literary Mgmt

Acting on What You’ve Learned
Developing an ebook strategy

Michael Cader, Publishers Lunch and
Mike Shatzkin, Founder & CEO, The Idea Logical Company

With special thanks to IBPA for their generous support: