Program
Publishers Launch San Francisco: eBooks for Everyone Else
Wednesday, November 2
“The most informative single day you can invest in regarding the current state and future of the digital publishing world.”
Bob Mayer, Who Dares Wins Publishing
See what attendees said about the conference.
9:00
Welcome and opening remarks
Mike Shatzkin, Founder & CEO, The Idea Logical Company
9:20
Distribution and Understanding the Markets
How to think about publishing directly, or using vendors, intermediaries and new companies –who does what and who can get you everywhere you need to be
Michael Cader, Publishers Lunch and PublishersMarketplace.com
Understanding distribution deals and sales models
Eric Kettunen, Constellation/VP of Marketing, Publishers Group West
10:05
eBook Creation and Conversion
10:45
MORNING BREAK
11:15
Digital Marketing and Discovery
How to increase your discoverability
Patricia Payton, Senior Director of Publisher Relations & Content Development, R.R. Bowker
Explore, Observe, Engage
Rich Fahle, Founder & CEO, Astral Road Media
Making the best use of the new tools
Iris Blasi, Coordinator of Digital Media, Hilsinger Mendelson East
12:15
Self-Publishing as a Second Life
A bestselling author takes himself digital
Bob Mayer, Author & Publisher
12:30 Michael Tamblyn, EVP, Content, Sales and Merchandising, Kobo, Inc.
Pricing, DRM, self-publishing, enhanced ebooks, and more
12:45
BREAK
Box lunch will be provided.
1:30-3:30
Learning from the Experts: Get your questions answered
Meet in small groups with these leading providers of digital services:
Bowker, Constellation, Copyright Clearance Center, Ingram, INscribe Digital, PubIt!, and Vook.
And join our publishing experts for discussion groups on :
* Publishing business advice
* Metadata and discoverability
* Online marketing and social media
* eBook creation and conversion
* Enhanced ebooks and apps
3:30
AFTERNOON BREAK
3:45
How Different Agents Are Approaching ePublishing Opportunities
Moderated by Charlotte Abbott, Publishing Journalist and Digital Strategy Consultant
Deidre Knight, Senior Agent and President, The Knight Agency
Laura Rennert, Andrea Brown Literary Agency
Scott Waxman, Principal of the Waxman Literary Agency, Chairman and Co-Founder of Diversion Books
Ted Weinstein, Ted Weinstein Literary Mgmt
4:30
Acting on What You’ve Learned
Developing an ebook strategy
Michael Cader, Publishers Lunch and PublishersMarketplace.com
Mike Shatzkin, Founder & CEO, The Idea Logical Company
With special thanks to IBPA for their generous support: