Acting on What You’ve Learned

Developing an ebook strategy

At the end of the day, conference organizers Michael Cader and Mike Shatzkin will return to the stage to discuss the day’s lessons, the implications for authors, agents, and publishers, and the future of the (e)book publishing business.

Michael Cader
Publishers Lunch and PublishersMarketplace.com

Michael Cader is the creator of Publishers Lunch, the largest-circulation book publishing industry publication in the world, and its companion website PublishersMarketplace.com, which offers comprehensive news, databases, tools and more for book publishing professionals. For 15 years he created and produced over 300 books through his book packaging company, Cader Books.

Mike Shatzkin
Founder & CEO, The Idea Logical Company

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. In his nearly 50 years in publishing, he has played almost all the roles: bookseller, author, agent, production director, sales and marketing director, and, for the past 30 years, consultant. His insights about how the industry functions and how it accommodates digital change form the basis of all of the company’s consulting efforts.

More panelists to come.