Launch Hollywood


How Digital Publishing Creates New Revenue and Marketing Opportunities for Hollywood

Monday, October 22, 2012
Loews Hollywood Hotel
Los Angeles, California

Program | Register 

Early registration is now live at the StoryWorld 2012 site.

Register by July 19 for the special early-bird price of $425.

Will Hollywood Become The Next Publisher’s Row?
The idea is starting to catch on, and is sure to be front and center next week in New York at BookExpo America, the largest book industry event in North America. The thinking is that it’s relatively easy for studios to turn publishing into a useful sideline in the e-book era. — David Lieberman, executive editor,

Books derived from film and TV properties have always found a vibrant market, and the burgeoning ebook marketplace presents a new and vastly expanded set of opportunities: publishing on a much larger scale, without inventory costs, and publishing without a far larger set of potential partners/service providers, or even publishing directly.

Now any network, studio, producer, screenwriter, or agent can use the ebook marketplace as a tool to grow audience and deliver revenue. Publishers Launch Hollywood is a full-day event that provides both the strategic understanding and the specific information anyone with entertainment-driven intellectual property needs to make ebooks, put them into distribution, and market them for maximum effectiveness.

Programming will include multiple studios and networks that are already exploiting this new opportunities. Traditional publishing players and new intermediaries alike will also be on hand to address the new and expanded partnerships they can provide to the Hollywood community.

Publishers Launch Hollywood is presented in partnership with F+W Media and StoryWorld Conference + Expo. StoryWorld focuses on the new frontier of transmedia storytelling, gathering participants from across film, publishing, gaming, television and more. This year, the event will be held alongside the Screenwriters World Conference and Writer’s Digest Conference West, October 17 -21 at the Hollywood Renaissance Hotel in Los Angeles, California.