Launch Kids 2014 Presentations
Presentations are posted here with the generous permission of our speakers.
Stacey Matthias
Co-CEO, Insight Strategy Group
@InsightMuse
Kids Books Online and Off: Changing Buying Behaviors in the Digital Age
Jonathan Nowell
President, Nielsen Book
@Nielsen | @NielsenBook
Jo Henry
Director, Nielsen Book Research
@Nielsen | @NielsenBook
One-Stop Shopping: Growing Children’s Book Sales at Target, Walmart, Costco, Toys R’ Us and Beyond
Tara Catogge
Senior Vice President of Marketing, ReaderLink
@Readerlink
From Page Flip to Screen Swipe: 10 Keys to Ebooks and Learning
Presented by Jeremy Greenfield, Editorial Director, Digital Book World
Licensing 360: Branding and Licensing in the World of Kids Entertainment
Eric Huang
Development Director, Made in Me
@dinoboy89 | @hello_madeinme
Learning and Reading around the Globe
Shane Armstrong
EVP/President, International, Scholastic Corporation
@Scholastic
Let’s Be Friends: Being a Social Writer—and How Publishers Can Help Authors Connect with Readers
Sarah Mlynowski
Author of Whatever After (Scholastic) and the upcoming Don’t Even Think About It (Random House)
@SarahMlynowski
Moving to Mobile: Developing a Mobile Strategy for Children’s Publishing
Kristen McLean
Founder & CEO, Bookigee.com
@BKGKristen | @Bookigee
Marjan Ghara
Founder & CEO, BiblioNasium
@gharajm | @BiblioNasium
Dominique Raccah
CEO & Publisher, Sourcebooks
@draccah | @Sourcebooks
Building the Children’s Book Publisher of the Future
Daniel Ehrenhaft
Editorial Director, Soho Teen
@danielehrenhaft | @soho_teen
Cindy Loh
Publishing Director, Bloomsbury Children’s Books
@bwkids
Phoebe Yeh
VP, Publisher, Crown Books for Young Readers
@randomhousekids | @CrownPublishing
Jess Brallier
SVP and Publisher, Poptropica/Pearson
@pearson
