Rich Fahle

Rich Fahle
Founder & CEO, Astral Road Media

For Astral Road, Rich Fahle draws on his extensive background as a marketing agent for authors, publishers, and book retailers in the emerging digital marketplace.

Before launching Astral Road in 2010, Fahle served as Vice President, Digital Content, E-Commerce and Entertainment at Borders. In that role, he was a key driver of dynamic brand extensions into new media fields, broadening the scope and reach of customer relationships within the book, music & movie retail space. Examples include the development and launch of Borders’ social media platform on Facebook, Twitter, YouTube and other sites, as well as creating the Borders Media online video entertainment network, one of the first major branded content initiatives on the Web. Other roles included leadership of the creative and production teams, the in-store national events program, national advertising & brand development, and e-commerce operations.

Prior to Borders, Fahle was Chief Spokesperson and Communications Director for C-SPAN, the national public affairs cable television network based in Washington, D.C. He is a graduate of Miami University in Oxford, Ohio. He currently blogs for and

Astral Road Media